The Japanese government has been actively promoting digital transformation (DX) in recent years. In 2023, the government launched a new collaboration scheme aimed at helping offshore businesses to enter the Japanese market. The scheme, which is jointly funded by the government, industry, and academia, provides financial support and technical assistance to offshore businesses that are looking to partner with Japanese companies.

While this scheme has been successful in helping some offshore businesses to enter the Japanese market, there have also been some failures. In this blog article, we will discuss some of the challenges that offshore business CEOs face when entering the Japanese market and provide some tips on how to avoid failure.